The Southwest Regional Food Business Center accelerates a resilient, diverse and competitive local and regional food systems by improving opportunities for food and farm businesses across Arizona, California, Nevada, and Utah. The Center’s three pillars of service are coordination, technical assistance and capacity building.

Coordination

The Southwest Regional Food Business Center acts as a regional hub, coordinating across California, Nevada, Arizona, Utah, and other federal, state, and tribal agencies. The Center engages with a diverse network of partners to develop and implement strategic targeted plans for technical assistance and capacity building that serves the region’s underserved communities and businesses.
Technical Assistance

The Southwest Regional Food Business Center provides direct business technical assistance to small- and mid-sized food and farm businesses (producers, processors, aggregators, distributors, and other businesses within the food supply chain) and food value and supply chain coordination. The following needs were complied by a needs assessment conducted in 2023 across state of California.
1. Business Development & Planning
- Financial literacy: Help producers and food businesses understand financial management, budgeting, and cost analysis.
- Business plan development: Assist small enterprises in creating scalable business models, exploring market opportunities, and planning for sustainable growth.
- Access to capital: Provide guidance on funding opportunities (e.g., grants, loans, investors) and how to prepare for funding applications.
2. Marketing & Market Access
- Market analysis: Help producers assess local, regional, and national market trends, and identify niches.
- Marketing strategies: Assist in developing branding, social media, and promotional strategies.
- Distribution & logistics: Guide businesses on effective supply chain management and distribution networks.
- Export opportunities: Provide knowledge on expanding into regional and international markets (e.g., USDA’s export programs).
3. Food Safety & Compliance
- Regulatory compliance: Provide guidance on federal, state, and local food safety regulations (e.g., USDA, FDA).
- Certification assistance: Compliance with Food Safety Standards: Key regulatory standards, including HACCP, GMP, and FSMA. Support in obtaining necessary certifications such as organic, fair trade.
4. Sustainability & Resilience
- Sustainable farm to market and food processing practices: Through communities of practice, mentoring and sharing current research, we advance practices that are sustainable.
- Climate resilience: Focus on market advancement for sustainable producers and enterprises that advance regional small producer and enterprises incorporating regenerative, sustainable and organic practices.
5. Workforce Development
- Training programs: Develop skills-based training programs in food production, processing, and distribution for the regional workforce.
- Leadership development: Build leadership capacity among small producers and entrepreneurs.
Capacity Building

The Center provides financial assistance through Business Builder subawards to support projects focused on regional needs and businesses that are working towards expansion and other investment. These sub-awards may support post harvest staff time, business planning activities, software implementation, the purchase of special purpose equipment-such as food safety, processing and packaging equipment-and value chain coordination, and other expenses. To date, we have awarded 73 farm and food businesses across our region.
Our Leadership Team

Tracy Celio, Center Program Manager
tbcelio@ucanr.edu
Glenda Humiston, Center PIO
Glenda.Humiston@ucop.edu
Fiona Ogunkoya, Survey Researcher fogunkoya@ucanr.edu
Katie Schroeder, Financial Analyst, kschroeder@ucanr.edu

Héktor Calderón-Victoria, California State Lead, helcalde@ucsc.edu

Taylor La Ravia, Arizona State Lead, taylor@localfirstaz.com

Becky DeForest, Nevada State Lead, bdeforest@unr.edu

Kaylan Burns, Utah State Lead, kaylan.burns@usu.edu

